More emails in inboxes mean more opportunities for opens, clicks and conversions. Improve performance against key metrics: High deliverability is the foundation of campaign performance.That in turn helps more emails land in inboxes. This makes it even harder to land in inboxes. Protect your sender reputation: Email service providers flag potential sources of spam with spam traps. ![]() Both negatively affect your sender reputation. Bounces can be ‘hard’ (permanent non-delivery) or ‘soft’ (temporary).
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